by AppleInsider | Feb 25, 2021 | App Tracking Transparency, Facebook
Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14... by AppleInsider | Feb 17, 2021 | App Tracking Transparency
A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters.... by AppleInsider | Feb 17, 2021 | App Tracking Transparency
A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters.... by AppleInsider | Feb 13, 2021 | antitrust, App Tracking Transparency, Facebook, privacy
Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, more recently however Facebook is taking shots at an upcoming iOS and iPadOS feature that will... by AppleInsider | Feb 9, 2021 | App Tracking Transparency
Twitter today shared its fourth quarter earnings results and provided some details on expected expenses and revenue in 2021. As noted by CNBC, Twitter believes that Apple's upcoming App Tracking Transparency requirements will have a "modest impact" on revenue. Looking... by AppleInsider | Feb 8, 2021 | App Tracking Transparency
Amid Apple's planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own. In an... 