Archive for the ‘streaming TV service’ Category

Apple to Ramp Up Original Content, Considered Buying Time Warner Last Year

Thursday, May 26th, 2016

Time-Warner-AppleiTunes and services chief Eddy Cue proposed the idea of Apple bidding on media conglomerate Time Warner at the end of last year, according to the FT.

The discussions reportedly never progressed beyond the preliminary stage, however, and did not involve Apple CEO Tim Cook or Time Warner CEO Jeff Bewkes.

The meetings had reportedly been arranged for the companies to discuss other partnerships, such as the inclusion of Time Warner assets in Apple's much-rumored streaming TV service.

Time Warner and its subsidiaries own several iconic media properties, including CNN, HBO, TBS, and TNT, that would be appropriate for a Netflix-like service streamable on the Apple TV, Mac, iPhone, iPad, and other devices. The company also holds the broadcast rights for the NBA in the United States.

The report adds that Apple plans to ramp up spending on original content to "several hundred million dollars a year" in order to better compete with rivals like Amazon and Netflix, both of which offer a growing number of exclusive TV series.

Earlier this year, it was reported that Apple executives met with TV producers and Hollywood studios about developing original TV shows that it would offer exclusively to its iTunes customers. Those discussions were also reportedly led by Cue and Robert Kondrk, vice-president of iTunes content.

The original content could spearhead Apple's plans to launch its streaming TV service, which has been delayed due to its difficulties in securing deals with media providers like CBS, ABC, Fox, Disney, Discovery, and Viacom.

Earlier reports claimed that Apple would offer a skinny bundle of channels for around $30 to $40 per month, while the original content would presumably be available to stream or purchase on the iTunes Store.

In April 2015, Time Warner CEO Bewkes said he was "pretty confident" that Apple will eventually launch a streaming TV service.


Discuss this article in our forums

Posted in Eddy Cue, ft.com, streaming TV service, Time Warner | Comments Off on Apple to Ramp Up Original Content, Considered Buying Time Warner Last Year

Apple May Develop Original TV Shows Exclusively for iTunes and Streaming TV Service

Friday, January 29th, 2016

Apple has met with TV producers and Hollywood studios about developing original TV shows to offer exclusively to its iTunes customers, according to TheStreet. The article comes by way of independent contributor Ronald Grover, a longtime entertainment business journalist who has previously covered the media and entertainment industry for Reuters and Bloomberg BusinessWeek.

Apple-TV-Content
The original content could spearhead Apple's plans to launch its oft-rumored streaming TV service, which has reportedly been placed on hold due to the iPhone maker's difficulties in securing content deals with owners like CBS, ABC, Fox, Disney, and Viacom. The report, citing sources with knowledge of the matter, claims Apple could announce a cable-like offering alongside the iPhone 7 in September.
The Cupertino-based tech giant began sounding out Hollywood's creative community late last year, but has yet to sign any agreements, according to two people with knowledge of the overtures. One plan is to have deals in place so Apple can announce exclusive content as part of a cable-like offering in September, when it is expected to unveil its iPhone 7, said one of the people.
The original TV shows would presumably be available for rent or purchase on iTunes, or through a subscription-based service like Netflix that would provide on-demand access to unlimited programming for a set monthly cost. Apple's streaming TV service has been rumored to cost between $30 and $40 per month, but that price was contingent upon a "skinny bundle" of TV channels rather than original programming.

Apple's discussions with Hollywood executives are being led by iTunes chief Eddy Cue, and Robert Kondrk, vice-president of iTunes content, according to the report. In a recent interview, Cue said customers should be "able to buy whatever they want, however they want," and he used the App Store as an example of how Apple provides users with multiple ways to purchase content.


Earlier this month, it was reported that Apple has shown interest in acquiring Time Warner assets, which include CNN, HBO, TBS, TNT, NBA TV, Cartoon Network, its Warner Bros. movies division, and more. Gaining exclusive rights to the popular HBO series Game of Thrones would certainly give Apple a head start on its streaming TV service, along with Silicon Valley and other original programming.

Netflix, which collaborates with Hollywood on exclusive TV shows like Daredevil, House of Cards, Jessica Jones, and Orange is the New Black, has proven that original programming can be highly popular among consumers. Apple adopting a similar strategy could help bolster its own streaming TV service, which may be accessible on the web and devices like the Apple TV, Mac, iPad, and iPhone.


Discuss this article in our forums

Posted in Eddy Cue, iTunes, streaming TV service, thestreet.com | Comments Off on Apple May Develop Original TV Shows Exclusively for iTunes and Streaming TV Service

Apple Shows Interest in Buying Time Warner Assets for Streaming TV Service

Wednesday, January 13th, 2016

Apple-TimeWarnerTime Warner CEO Jeffrey Bewkes reportedly told investors on Monday that he would entertain a sale of the media company, and Apple has been named as a possible suitor, according to the New York Post. AT&T, which owns DirecTV, and Fox are also said to have shown interest.
Eddy Cue, one of Apple Chief Executive Tim Cook’s top lieutenants, in charge of content deals, has been keeping tabs on proceedings at Time Warner, a source close to Apple said.
Time Warner owns a large number of assets that could lay the foundation for Apple's much-rumored streaming TV service, including CNN, HBO, TBS, TNT, NBA TV, Cartoon Network and its Warner Bros. division. A deal could allow Apple to offer a skinny bundle of channels airing popular TV shows for all ages like Adventure Time, Game of Thrones, Sesame Street, Silicon Valley and Veep.

Apple's streaming TV service has reportedly been placed on hold due to its difficulties in securing deals with content owners, but striking a deal with Time Warner would allow the company to reconsider offering a skinny bundle of channels through a Netflix-like service for Apple TV, Mac, iPad, iPhone and other devices.

Apple has previously been in talks with CBS, ABC, Fox, Disney, Viacom, Discovery and others about launching a web-based streaming service that would bundle approximately 25 channels for $30 to $40 per month, but content owners have been reluctant to give up control of the living room up to this point.

For now, fourth-generation Apple TV owners can stream select on-demand content from tvOS apps like ABC News, CNNgo, Fox NOW, HBO NOW, MLB.TV Premium, NBC Sports Live Extra, PBS, PBS Kids, USA NOW, Watch ABC and WatchESPN, but most require authenticating with a cable or satellite TV subscription.


Discuss this article in our forums

Posted in CNN, HBO, streaming TV service, Time Warner | Comments Off on Apple Shows Interest in Buying Time Warner Assets for Streaming TV Service

Eddy Cue on Apple TV: Customers Should Be Able to ‘Buy Whatever They Want, However They Want’

Saturday, November 7th, 2015

Apple executive Eddy Cue sat down with CNN senior correspondent Brian Stelter last week for a two-part interview about the new Apple TV, describing the fourth-generation device as an "add-on for most people," since content providers such as ABC, CNN and WatchESPN still require authenticating with a cable or satellite TV subscription.

Eddy Cue's interview with CNNMoney about the new Apple TV last week

CNNMoney has now shared a few additional comments Cue made about Apple's rumored streaming TV service. Specifically, Cue said the new Apple TV could support whole cable packages from content providers such as Comcast, but he refused to elaborate much further, beyond alluding that Apple wants customers to be "able to buy whatever they want, however they want."
But what about buying a whole cable package, including CBS, right through the TV?

"If Comcast or any other provider wants to do that, they'll be able to do that with the current Apple TV," Cue said.

When I asked directly if Apple wants to get to the point that Moonves has been describing, an Apple-branded TV package, Cue said, "We want to get to the point where customers are able to buy whatever they want, however they want. We're not fixed into 'There's only one way to buy it.' Just like we've done with the App Store, where there have been things that have been free; things that you subscribe to; things that you pay for; things that are in-app. All of those capabilities will be here and we want that market to be able to develop."
Apple's rumored streaming TV service is expected to deliver a lightweight package of about 25 channels for around $40 per month, anchored by popular networks such as ABC, CBS, NBC and FOX, and could launch in 2016 following multiple delays in negotiations between Apple and content providers.

The new Apple TV launched last Friday and features an App Store, Siri, tvOS and more.

Related Roundup: Apple TV
Tags: Eddy Cue, streaming TV service
Buyer's Guide: Apple TV (Buy Now)

Discuss this article in our forums

Posted in Apple TV, Eddy Cue, streaming TV service | Comments Off on Eddy Cue on Apple TV: Customers Should Be Able to ‘Buy Whatever They Want, However They Want’