Archive for the ‘Interbrand’ Category

Apple Named World’s Most Valuable Brand for Fifth Consecutive Year

Wednesday, September 27th, 2017

Apple was named the world's most valuable brand in Interbrand's 2017 Best Global Brands ranking this week, marking Apple's fifth consecutive year in the position.

Apple's Interbrand valuation was up three percent, coming in at $184.15 billion to beat out Google ($141.7B), Microsoft ($80B), Coca-Cola ($69.7B), Amazon ($64.8B), and Samsung ($59.3B). Apple and Google together have held the top two positions for several years, but Microsoft's #3 position is new and comes thanks to double-digit percent growth.


Though Apple struggled with its first year-over-year revenue decline in 2016 due to flagging iPhone sales, the company rebounded during the first quarter of 2017 to set new revenue records and has maintained its sales pace throughout the year.

Apple was not included in the top five Growing Brands category, with Facebook (48 percent growth), Amazon (29 percent), Adobe (19 percent), Adidas (17 percent), and Starbucks (16 percent) leading that list.

To determine a brand's cumulative value, Interbrand considers the financial performance of branded products products and services, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price.

Along with Interbrand, several other companies offer brand rankings, like Forbes, and Apple often tops those lists as well.


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Apple Remains World’s Most Valuable Brand Despite First-Ever Drop in iPhone Sales

Wednesday, October 5th, 2016

Apple remains the world's most valuable brand this year, topping Interbrand's annual rankings for the fourth consecutive year.

interbrand-apple-2016
Apple's valuation rose 5% to $178.1 billion, ahead of tech rivals like Google, Microsoft, and Samsung, despite iPhone sales declining for the first time this year in line with the company's first revenue decline since 2003. Apple's brand value has steadily risen since 2002, when it was worth $5.2 billion, according to the study.
Apple shows how ecosystems drive value. Analysts have often pointed out that “Apple has superior products.” While true, this opinion undersells the brilliance of Apple’s functionally integrated model. Its software, hardware, and touchpoints are connected not just by beautiful design aesthetics, but by a level of interoperability that justifies the Apple premium and discourages defections to another platform. And the more data you share, the more personal it becomes—adding new devices is painless and the thought of switching increasingly unpromising. Apple is the Alpha of Cohesiveness in full effect.
However, perhaps more reflective of its recent declines, Apple did not make Interbrand's list of the top growing brands in 2016:

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Coca-Cola, Toyota, Mercedes-Benz, and GE were the only companies outside the technology industry to make the top ten, which also included IBM and Amazon. Coca-Cola's brand value dropped 7% to $73.1 billion, continuing its decline since Apple overtook it for the top spot in 2013, according to Interbrand.

Interbrand is one of several brand rankings released each year, with others including Forbes and BrandZ. Apple has consistently performed well in these studies over the past decade as its revenue has ballooned on the strength of iPhone sales. Apple remains the world's most valuable company with a $611 billion market cap.


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Apple Remains World’s Most Valuable Brand Per Latest Interbrand Rankings

Monday, October 5th, 2015

Apple has retained the number one spot in Interbrand's annual ranking of the world's most valuable brands, a position it has held onto since 2013 when it knocked Coca-Cola out of the top spot. Following close behind the Cupertino-based company are brands like Google, Microsoft, and Samsung in second, fourth, and seventh place, respectively.

interbrand 2k15
Since last year's ranking, Apple has grown in brand value a total of 43 percent, earning it one of Interbrand's "Top Riser" designations. Overall, the company increased from $118.9 billion last year to $170.3 billion in this year's survey, up a total of about $51.4 billion in brand valuation from 2014 to 2015. Other companies like Amazon and Facebook, which saw increased growth in 2015, also earned a "Top Riser" spot.

A handful of big launches helped make Apple's 2015 a notable one, including the Apple Watch's release in April and the announcement and launch of the iPhone 6s and iPhone 6s Plus just a few weeks ago in September. In their opening weekend alone, the new iPhones sold a record-breaking thirteen million units, beating out last year's ten million units for the iPhone 6 and iPhone 6 Plus. The company also announced the iPad Pro, all-new Apple TV, and a handful of new Apple Watch features and bands at its "Hey Siri" event on September 9.









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